https://iabmena.com Welcome to the IAB MENA Podcasts, where we delve in to all things relating to the ever changing world of Digital marketing in MENA. Wed, 12 Apr 2023 22:28:11 +0000 https://podeo.co en All Rights Reserved © 2023 IAB MENA Business Welcome to the IAB MENA Podcasts, where we delve in to all things relating to the ever changing world of Digital marketing in MENA. Welcome to the IAB MENA Podcasts, where we delve in to all things relating to the ever changing world of Digital marketing in MENA. IAB MENA IAB MENA events@iabmena.com false episodic https://iabmena.com https://media.podeo.co/podcasts/NTQ0Mw/image.png?ivc=1681766095 144 144 Support The Show! How to Get Started with CTV in MENA https://iabmena.com Tue, 10 Oct 2023 20:40:06 +0000 Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from OSN, Samer Akhter of ArabyAds, Mazen Mansour from OMD, Roxana Nicolescu of Wego. Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from OSN, Samer Akhter of ArabyAds, Mazen Mansour from OMD, Roxana Nicolescu of Wego. https://media.podeo.co/episodes/MTY5MTY/audio Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with vie Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from OSN, Samer Akhter of ArabyAds, Mazen Mansour from OMD, Roxana Nicolescu of Wego. IAB MENA false 3080 3 full How to Get Started with CTV in MENA 2022 MENA Digital Adspend Panel Reaction https://iabmena.com Fri, 07 Jul 2023 18:41:42 +0000 Hear reactions to the 2022 Digital Adspend survey results from an IAB MENA member panel representing different parts of the MENA Digital ecosystem. Hear reactions to the 2022 Digital Adspend survey results from an IAB MENA member panel representing different parts of the MENA Digital ecosystem. https://media.podeo.co/episodes/MTM4OTM/audio Hear reactions to the 2022 Digital Adspend survey results from an IAB MENA member panel representing different parts of the MENA Digital ecosystem. Hear reactions to the 2022 Digital Adspend survey results from an IAB MENA member panel representing different parts of the MENA Digital ecosystem. IAB MENA false 1495 2 full 2022 MENA Digital Adspend Panel Reaction DOOH Value Proposition https://iabmena.com Wed, 12 Apr 2023 22:32:03 +0000 Explore the Value Proposition of DOOH in MENA with your host Mohamad Itani, the Vice Chair of IAB MENA and guests including Rezarta Bytyci from Talon MENA, Anam Amin from Publicis Media and Husain Al Shehabi from Google. Explore the Value Proposition of DOOH in MENA with your host Mohamad Itani, the Vice Chair of IAB MENA and guests including Rezarta Bytyci from Talon MENA, Anam Amin from Publicis Media and Husain Al Shehabi from Google. https://media.podeo.co/episodes/MTE4OTc/audio Explore the Value Proposition of DOOH in MENA with your host Mohamad Itani, the Vice Chair of IAB MENA and guests including Rezarta Bytyci from Talon MENA, Anam Amin from Publicis Media and Husain Al Shehabi from Google. Explore the Value Proposition of DOOH in MENA with your host Mohamad Itani, the Vice Chair of IAB MENA and guests including Rezarta Bytyci from Talon MENA, Anam Amin from Publicis Media and Husain Al Shehabi from Google. IAB MENA false 877 1 full DOOH Value Proposition